Friday, 26 June 2020

Why Princess Charlene Is Auctioning Her Car

The COVID-19 pandemic has devastated the charitable sector globally. It's interesting to cover royal families from so many different countries and see the common threads they are experiencing. The Princess Charlene of Monaco Foundation has been altering their work to ensure they can continue to support children in Monaco and South Africa. Hello! exclusively revealed the Princess is auctioning her very own Tesla car to raise funds for the foundation. It was given to her by Prince Albert in 2015 and she is often seen driving around Monaco in it. Charlene told Hello!: "Giving is not only about making a donation, it's about making a difference to change lives."

The auction is part of a global initiative called Strong Together, which represents a symbol of unity, encouraged by Monaco's sovereign family. Prince Albert contracted the virus in March but thankfully recovered. The Foundation added: "The campaign has been incredibly successful and garnered support from the general public, celebrity ambassadors and corporate organisations who have come together to spread awareness, bring hope and relief to those most severely impacted by the COVID-19 pandemic in South Africa. The Princess Charlene of Monaco Foundation South Africa has been lucky enough to secure exclusive items which will be placed on auction to further support the #strongtogether campaign. These items have been obtained from Her Serene Highness Princess Charlene and His Serene Highness Prince Albert themselves as well as exclusive pieces from select artists."

Other items in the auction include a beautiful image Charlene chose by photographer Kristian Schmidt.

More on the piece from the Foundation:

'Kristian explores a variety of themes including the juxtaposition of combining fashion and wildlife which has gained him international recognition. His photographs have been exhibited worldwide including Milk Studios in New York City, Art Basel Miami and the Cannes Film Festival.
Through his photographic projects capturing wildlife photography, Kristian has become active in wildlife conservation and awareness. His projects aim to protect endangered species and raise awareness on the growing illegal trade of animal and sea-life poaching. These projects include; his ‘Whale Shark Series, a documentary in Kenya with Yao Ming, collaborative wildlife photoshoots with charities such as Virgin Unite and WildAid, and a series of PSA’s on the consequences of the ivory trade with Prince William, Richard Branson and David Beckham.'

Earlier this month, the Princess Charlene Foundation teamed up Le Mans for a 24-hour virtual appeal to raise funds for donations to medical research for an internationally-available Covid-19 vaccine. The event saw €21,500 donated to GAVI, the Vaccine Alliance. The day was a family-affair with twins Jacques and Gabriella joining their parents.

The Foundation's team came eight, though all participants were winners as it was in support of a good cause. Charlene said: "The 24 Hours of Le Mans Virtual have proved to be a successful combination of sport, passion and generosity. My foundation and the StrongTogether entry, with drivers Francesco Castellacci, Felipe Massa, Giancarlo Fisichella and Tony Mella, are committed to supporting medical research, in particular concerning Covid-19. Thanks to a great race, the first 24 Hours of Le Mans Virtual, we were able to rally the world of endurance to this cause too. Thank you all with a special mention of course for the crew of the StrongTogether car, which finishes 8th."

Additionally, the Foundation has produced over 5,000 face masks made with high performance fabric free of charge. They have the slogan Strong Together emblazoned on them. The masks can each be washed and reused up to forty times.

I'm looking forward to seeing the Foundation's future work.


  1. Pss Charlene does a lot for her charity. Nice car and painting. Love these children they are so cute and well behaved,love the little dress of Gabriella. Hope she makes a lot of money for her charity,it is well needed.

  2. Great to get the background on Charlene's work. I like her snazzy stripy top and the children are cute. I wish her the best of luck with the fundraising.

  3. Shona from Usa currently in Durham UKMonday, 25 January, 2021

    Hey Charlotte, awwww the twins are so squishable :)